Since the Covid-19 pandemic kicked in, open markets and restaurants in Singapore have experienced a slow business period. With everyone avoiding public places, businesses have found themselves with tones of unsold stock. Feeling anxious about this stock, fresh fruit store owners have turned to alternative means to sell their products.
So far, the internet is the best place to sell and deliver fresh fruits. Store owners have turned to online strategies such as the use of social media and creating commercial websites to conduct their business. Sites such as https://efreshfruit.com can attest that the demand for home delivery of fresh fruits is now high. Here is what you need to know about the Singapore market fresh fruit delivery service during a pandemic.
- Web Market. Singaporeans who are in the fresh fruit market have had to start online stores and offer deliveries to keep operating during the current pandemic. During a pandemic, people often avoid the traditional wet market. Most store owners shift to the web market with the help of their young, tech-savvy relatives. Facebook is often the immediate call. Store owners can create pages to take orders from their clients. There is also a Singapore Facebook page called Pasar United-Dabao 2020, which enables you to sell and deliver fruits for free. You can also organize live streaming sessions to promote your fruits. Online marketers have seen a rise in orders as clients staying home look for alternative ways to stock their fresh fruits.
- Challenges. The demand for fresh fruits in Singapore can be overwhelming. The online platform requires a lot of sorting, packaging, and deliveries. Most store owners cannot handle high volumes. As such, they outsource most deliveries to third-party couriers and put a limit on daily orders. A shortage of workforce is also another challenge. Although third-party couriers have helped in delivering products, store owners are slowly investing in delivery people. For small stall owners or startups, the online platform can be a one-person business. The stall owner can take all orders through a Google spreadsheet, pack, plan delivery routes, and make all deliveries. Some store owners are still learning how to accept and manage online orders efficiently. Customers can make orders through different avenues such as WhatsApp, text messages, and Facebook. You have to consolidate all the orders into one spreadsheet. Even with these challenges, the internet is an excellent alternative for the fresh fruit market.
- Durability. Fruit marketers believe that their competitive advantage lies in providing fresher products. While the Coronavirus pandemic has pushed them to selling online, it is not clear whether this move is going to suffice for the long run. Stall owners do not know whether the current demand for home deliveries will remain after the pandemic has dissipated. The workforce is another issue to consider. Store owners must make deliveries and do it at a profit after considering customer satisfaction and delivery costs. If stalls are no longer open, many employees will need to seek work elsewhere.
The Singapore market fresh fruit delivery service has to meet the changes brought by Covid-19.